About Beckham Brothers
Beckham Brothers established a code of ethics which guides every decision they make today. Coming from a long legacy of family businesses, and as second- and third-generation flooring retailers, they know the power of putting a family name to a product. The Beckham Brothers products are designed to reflect and uphold a hard-earned reputation. Knowing all they know about flooring and quality assurance, Beckham Brothers products are designed to be their first choice for their own homes and families.
The Brothers created products that were derived directly from what they learned, by listening and working closely with homeowners and home builders. They consistently noticed how people often felt overwhelmed with the process – choosing what you want and need in a floor is complicated because there are so many options in material, colour, pricing, and technical specifications. And, they had to admit, flooring isn’t something the average person is thinking about every day. Generally, people know what they like and what will look good, but aren’t sure what materials or technical features will suit their lifestyle. Beckham Brothers wanted to simplify this process for people and developed a line of products that combines people’s styles and budgets with impressive quality and performance.
Beckham Brothers realized many flooring manufacturers were becoming disconnected from the end users – the people actually living with their products every day. There were times when the Brothers felt their customers and friends weren’t getting the best quality product from the manufacturer because of budget or taste preferences. For more than two decades the Brothers worked with people to navigate this manufacturer-consumer disconnect, and then they knew it was time for an improvement.
The Beckham Brothers flooring company was built on old-fashioned values of quality and longevity. Today, Beckham Brothers travels the world, designing and developing every product from start to finish. Every detail is carefully considered to ensure the highest quality for the best price. The Brothers’ primary goal is to far outperform their strictest minimum standards for what they will install in people’s homes and put their name behind.
Beckham Brothers has made industry-leading design and manufacturing choices to enhance quality and reliability including:
- Ultra-stable Siberian Larch core in the English Plank
- Smoked double stain on all the New York Plank designs and select English Plank colours
- Big Ben has wood grain embossing for increased realism and a commercial finish for enhanced durability